Introducing UGLY

Why We Started Showing What Everyone Else Ignores

UGLY exists for one simple reason: once you see it, you can’t unsee it.

UGLY isn’t a brand.
It isn’t a trend.
It’s a way of looking at the world.

It starts with a question most of us stopped asking:

Why is this here?

What UGLY actually is

UGLY is a Facebook page that documents real smoke and vape shop storefronts in real neighborhoods—exactly as they appear.

No filters.
No exaggeration.
No commentary required.

Just what’s actually there:

• Flashing neon signs
• Cartoon-style branding
• “Legal” highs next to candy
• Shops planted near schools, parks, and homes

UGLY doesn’t argue first.
It lets the visuals speak.

Why UGLY had to exist

These storefronts didn’t appear overnight. They crept in, little by little, until they became background noise.

Parents drive past them.
Kids walk past them.
Cities approve them.

Until something goes wrong.

UGLY exists to interrupt that normalization—to force a pause and a second look.

To make people ask:

• Why does this look like this?
• Who decided this was okay?

What UGLY is not

UGLY is not about shaming people.
It’s not about attacking small businesses.
It’s not about politics.

UGLY is about environment.

About what we allow to surround our kids and our neighborhoods without ever stopping to question it.

Why MAHA and UGLY go together

MAHA explains the science, the risks, and the legal gaps.

UGLY shows you the front door.

Together, they tell the whole story:

• MAHA gives you the facts
• UGLY shows you where those facts live

On your street.
Near your school.
In your city.

What happens when people see UGLY

Something changes.

People stop saying:

• “I didn’t know”
• “I never noticed”

And start saying:

• “Why is this allowed?”
• “Who approved this?”
• “What can we do about it?”

That moment of recognition is the point.